Client: Furia Energy Venezuela
Art Direction: Rada / Manuel Rosario
Assembly and editing: Manuel Rosario
3D / Animation / Rendering: Rada
In 2022 I had the opportunity to develop a 3D animation for energy drink Brand "Furia Energy".
With a low budget I needed to find the best way to do this.
We started with a simple concept, about the way the can would move, but it was necessary to give a more input to the animation that involves a little bit the philosophy of Furia Energy.
Furia Energy is a Venezuelan brand that seeks the development of extreme sports and the preservation of nature. So we took that passion for nature to use the 4 elements AIR, FIRE, EARTH and AIR and use them as compositional elements that give support to the ideology of Furia Energy.
Here a little bit about the development of the project and the results.
moodboard
animation test
original footage
stills frames
